Roel Huis in ‘t Veld has a background in a.o. international business, and has been a.o. key account manager and business development manager for both large corporates and start-ups. In 2011 he joined Kriya Materials and became the company’s director. There are few industrial B2B markets he has not touched upon during his career. This experience enables him to quickly understand the details of processes and the value of products and to spot unmet needs in global markets. With an entrepreneurial mindset, eagerness to learn and perseverance combined with a natural “out of the box approach” he challenges and moves the status quo together with the exceptional team he gathered over the past years.