Before co-founding Project A, Florian was managing director at Rocket Internet (2007-2012). During his time at Rocket, he was mainly involved at Zalando, Global Fashion Group, and Spark Networks (aka eDarling/Affinitas). Prior to Rocket, Florian was co-founder and managing director of JustBooks/AbeBooks (1999-2002, exit to Amazon in 2006).
Florian holds a doctorate’s degree in innovation management/entrepreneurship from RWTH Aachen University (Germany) and a master's degree in business administration from WHU – Otto Beisheim School of Management in Koblenz (Germany). Florian has been an investor and business angel in more than 80 startups.